Concept to container, in house.
Twelve disciplines under one roof. No hand-off to a design house, no reliance on an ODM roadmap, no gap between the person who drew the part and the person who signed the tool.
Industrial design
Form language, CMF, human factors and packaging systems from first sketch to production sign-off.
Hardware engineering
Mechanical, electrical and thermal design tooled to our drawings - not a factory catalogue page.
Firmware & apps
On-device intelligence, radio stacks, and companion software owned in house.
Acoustics
Transducer selection, enclosure tuning, ANC paths and measured validation.
Tooling & DFM
Mould strategy, steel decisions, tolerances and yield plans before revenue exists.
Supply chain
Component dual-sourcing, contract manufacturing oversight and carton-ready logistics.
Patent portfolio
Method patents, design filings and trademarks filed against the products we ship.
Category strategy
Opportunity briefs that start at the whiteboard, not a licensed reference design.
Six stages between a sketch and a shipping carton.
Category strategy
Start with the opportunity.
Every product begins as an internal opportunity brief, not a factory catalogue page.
Read the Mifo Gen 4 case study →