Our Process

Our machine learning model applies over 60 core quantitative and qualitative data points to provide direction for ID teams, targeting unmet
customer demand by region.

01

Analyse

Conduct data-driven analysis for white space in consumer products, targeting the intersection of high margin and unmet consumer need

02

Source

Identify or develop a new product and brand to fill white space gaps identified by the market analytics

03

Import

Import / Manufacture quality rated new products into the
host countries using our own
global supply chain networks

04

Deploy

Develop and deploy localized, performance driven digital marketing
campaigns that strategically impact the consumers choice

05

Deliver

Deliver a unmatched product experience to consumers utilizing our seamless smart logistics and last mile delivery network

Optimize

Optimize using data
collected at every point of
the process to enhance
sales, profitability, and
brand roadmaps